Canada
USA
Japan
-17%
Price: $11.99 - $9.99
(as of Jun 12, 2025 14:57:33 UTC – Details)
From the brand
We believe that play is essential to a child’s development. That’s why we strive to create toys that are not only fun and engaging, but also educational and safe for young children. We are committed to using only the highest-quality materials and ensuring that our products meet the strictest safety standards.
TOYS FOR 0-12 MONTHS OLD BABY
BABY LOUNGER & TUMMY TIME MAT
TUMMY TIME TOY
Visual Development Stimulation: Baby born with blurred vision, and gradually increased on 3 months. This high contrast baby book helps stimulate development in the retina and the optic nerve, to train step by step and activate the brain. This soft book contains 11 different patterns which basically are black and white patterns and 1 baby-safe mirror, all of which will aid visual development in the early stages. Flip little red flag makes more fun for baby.
Capturing Your Child’s Attention: Baby boys or girls love these early learning toys. There is crinkle paper hiding in the page, which encourage baby to explore and gives baby endless hours of fun. The bright colors and contrast background will attract baby’s attention. Black and white patterns also help babies to develop their ability to focus their attention and concentration.
Safe Materials & Straps for Attachment: Our baby touch and feel books from soft polyester. Non-toxic, strong stitching, hand washable, and absolutely safe for your baby. Also, there are verlcro straps that easy for keeping on a crib, stroller, baby fence or the wall.
Ideal Toy for Tummy Time: You can also put these baby books on the floor for the tummy time. The high contrast patterns and the baby mirror can attract the baby’s attention for a long time, which could improve their fine motor skills, prevent flat head and help strengthen baby’s leg and arm muscles. Babies will enjoying touching and flipping thses soft books, making tummy time fun.
Great Gifts for Baby Boys and Girls: The soft activity books are lifelong and never-get-old gifts for infants and toddlers. Whatever age and gender you are planning to gift, our soft baby books are ideal newborn developmental toys for 0 – 12 month infants, perfect gift for Shower, birthdays and Christmas.
Customers say
Customers find the toy effective for infant development, keeping babies entertained and holding their attention, while appreciating its high-contrast images and vivid colors. Moreover, they consider it good value for money and visually appealing. However, the build quality receives mixed feedback, with some praising the material while others find it flimsy. Additionally, customers disagree on the size, with some finding it perfect while others say it’s very small, and the standability is problematic as the toy doesn’t stay upright.
Karisa –
Excellent for Early Visual Development & Tummy Time Engagement
As a parent who’s passionate about developmental toys and Montessori principles, I was very pleased with the URMYWO Black and White Baby Toys. These soft, high-contrast books and panels are ideal for newborns through early infancy (0-6+ months). I’ve been using them daily during tummy time with my two-month-old, and here are some detailed observations:Pros:✅ High-Contrast Visuals:The black, white, and red designs are perfectly suited for newborn vision, which is limited to high-contrast images early on. My baby visibly tracks the shapes and patterns, which is a big deal at this stage of development.✅ Multi-Functional Layout:It’s designed like a soft, foldable accordion-style book that can stand upright for tummy time or lie flat. It’s double-sided with different images on each side—animals on one side, patterns on the other. This variety keeps my baby interested longer.✅ Tactile and Sensory Elements:There are crinkle papers inside and a baby-safe mirror that caught my baby’s attention early. The textures encourage grabbing, squeezing, and visual exploration, helping develop fine motor skills.✅ Montessori-Aligned:The minimalist, realistic artwork (no cartoonish exaggerations) and sensory-driven interaction align well with Montessori philosophies, which I really appreciate.✅ Durable and Safe:It’s machine washable and stitched well, so no worries about safety. It’s soft enough for little hands but structured enough to prop up on its own.✅ Great Gift Packaging:It arrives in a clean, gift-ready box—perfect for baby showers or a “first toy” gift.Considerations:⚠️ Limited Longevity for Older Infants:Once babies are past 6 months and start reaching for more complex toys, this may become less engaging. But for the intended age range, it’s perfect.⚠️ Mirror Could Be Larger:The baby-safe mirror is a nice addition but is quite small. A slightly bigger reflective area might enhance self-recognition interes
juliana –
Baby loves it!
I wasn’t aware as a first time mother that I would be needing black and white toys for my baby so I ordered this after reading some reviews and I’m glad I did. My baby loves it and it helps so much with her tummy time. It’s also great because she is learning her hands so the texture which is like a crinkly book intrigues her as well. I personally thought it was Definitely worth the purchase that I also purchased for a friends baby shower.
Michelle –
Wonderful!
I learned about high contrast items when my baby was just a few days old. This item is fun for my baby, is cheap and very durable. It’s soft and has no sharp corner and it’s safe for when the smallest babies. It’s easy to wash with a damp washcloth or you can just throw it in the washing machine with your clothes. I only wish it had more “crinkly paper” noise. I highly recommend this to every parent and it’s a great baby shower gift!
Brianna –
Newborn loves it!
I was surprised to see how much my newborn LOVES to look at this. I only chose 4 stars due to it being flimsy and hard to set up places.
college student –
So great for tummy time
Definitely worth the purchase! This is awesome and so great for tummy time, car rides and heck we’d even take it on stroller, and car rides all the time for my busy boy to have something to look at, even as a tiny newborn.
Dakotah S –
Perfect for Tummy Time!
These black and white cards are awesome for tummy time. The high-contrast patterns really catch my baby’s attention and keep them engaged longer. The expandable design is great because it gives plenty of space for visual stimulation without overwhelming. Definitely helps make tummy time more fun and interactive!
Gabrielle –
Okay for the price
Item had graft vibrant color and looked as shown. However, it didn’t not fold up as easy as described. Kept item seeing I could still use it and wasn’t expensive. Just not what I fully expected regarding the folding capability.
Kelcie Ballard –
Perfect for the newborn days
I did not know what to do with my baby during the newborn days, but this made tummy time and just trying to get eye movement easier!
C Koscak –
My 5 week old grandson loves this book. I think they can see the black / white. He sometimes follows with his eyes focusing.
I can’t use it –
april –
Babe loves these
Jamin Fraser –
We love using this in the car to entertain our babe!
Shany Pilon –
Juste que ce n’est pas comme la photo , il n’y en a pas deux c’est recto verso !